Nicole Kaptur
Executive Producer
Long-time, Portland-based Creative Producer by way of Alaska. She has spent the last 16 years of her advertising career at Wieden + Kennedy Portland. Learning, producing, and teaching alongside some truly awesome people & creative teams across several Masters of the Universe brands including Nike, Old Spice, P&G, MLB, KFC, Coca-Cola, the WNBA, Travel Oregon to name a few.
Nicole served as Co-Director of The Kennedys — an internal ad school of sorts. Finding real joy in making without an agenda.
She thrives being the third wheel on the creative tricycle, digging in with teams in the early stages of creative to solve and push for the best work and the most laughs while doing it.
“I like to help people make good stuff.”
RIGHT NOW
Nicole serves as Executive Producer for the Native bodycare brand, spearheading large scale campaign launches while overseeing a team of Producers & managing multiple concurrent projects across the brand.
NATIVE:
CLEAN CHANGES THE STORY
A cinematic world based on well-known movie genres—from intimidating mobsters on a gritty Boston dock to two NYC lovers during the golden age of Hollywood—all shot on location in Bulgaria!
WNBA: WARNING
Started as a small and scrappy film campaign to produce a few pieces for the draft and opening season, turned multiple player and team content and deliverables as the season developed. It was a very fast paced, reactive found footage campaign with ever changing players and team briefs. Even won a Clio. We called it the lil campaign that could.
TIDE EVO
TIDE is the hero for all moments in laundry history in this musical spot.
MLB: Baseball is SOMETHING ELSE
As a baseball fan(GO GIANTS), mother of baseball playing sons, one who now plays at the College level, it was a dream come true to EP the MLB account at WK. Who knew all those long summer days at travel tournaments over the years would lead to some amazing baseball spots; including a fun Opening Day piece produced with a team of All Star, heavy hitter advertising legends.
A WAYS Back
An opportunity was presented to add Co- Director of the Kennedy School(aka 12 school)to her resume. Working alongside a Creative Director partner and friend,to plan + craft curriculum for an ad school, an incubator program was formed.
We identified + sourced creative people with no traditional advertising background from all over the US to join us, in person in Portland in the midst of covid variant number 2 (or was it 3?)
There were 2 successful sessions spanning over a year and a half. It was life changing for all and brought new and fresh talent to the agency roster, many of whom are rising star creatives making successful work on major brands.
Makes production mama so proud!
OH YEAH
Oh yeah, there was EP’ing and agency producing while teaching. Here’s that stuff…
BC WORK
Before Covid Work.
When the industry and brands moved differently. Consumers absorbed content at a slower pace on less social platforms.
Old Spice / P&G and Travel Oregon: two longstanding brands for which I have produced and executive produced a vast amount of content over the years, ranging from scrappy social to experiential, OOH, and full global broadcast campaigns and back to social.
TRAVEL OREGON: Only SlighTLY EXEGAERATED
A career highlight as a producer and adoptive Oregonian. This animation sparked a continuation of the campaign over the following years with two more film iterations mixed with long-form, bespoke :15s and :06s—all of which included robust OOH deliverables spanning all the way to Japan. It was a real treat and honor to produce this trilogy of a campaign and EP this local brand helping to showcase all of Oregon’s beauty.
OLD SPICE: Men HAve SKIN TOO
Another longstanding campaign brought to life on a shoestring budget, big dreams, and lots of laughs. It is now in its seventh year since inception—that’s a lot of body wash sales.
Other brands and campaigns produced
MORE OF BEFORE
Lord Taylor
SUPERCELL
KFC
Coca-Cola
NIKE